BRAND DEVELOPMENT | CREATIVE DIRECTION | SOCIAL MEDIA STRATEGY | CONTENT CREATION | INFLUENCER MARKETING
Norah is a refined but eclectic American restaurant in the heart of West Hollywood. Umbrella was brought onboard to develop Norah’s look and feel, and build awareness, both online and offline. After assessing Norah's many strong points, we created a strategy that we knew would engage well with serious foodies as well as night mavens in search of a new spot. We created premium brand assets and premium content featuring seasonal menu items, signature cocktails, and Norah's beautiful space on social media to spread the word and to grow organic engagement. We also launched an influencer dining program to bring tastemakers to Norah.