BRAND DEVELOPMENT | Social Media | Content Creation & Development | E-commerce Strategy | Digital Communications | Influencer Relations
Umbrella Los Angeles undertook the realigning of Nation with its Americana heritage while remaining elevated, and modern.Umbrella worked with the brand to re-launch its e-commerce site, seasonal campaigns and brand book.
Umbrella worked with the brand closely in re-launching its e-commerce site, seasonal campaigns and brand book. Following the launch, we developed a marketing strategy to broaden its range of customers across a variety of demographics via various channels, using paid amplification, influencer outreach, and e-mail marketing. Our efforts since beginning with Nation resulted in a 40% growth in annual sales.