The new, American classic

Nation LTD

Brand Strategy
E-Commerce Strategy
Creative Direction
Social Media
Content Production

Brief

Nation LTD is a women’s contemporary brand based in Los Angeles, infused with an Americana soul and known for its use of high-quality materials like Pima cotton. Although the brand had a strong presence in the wholesale market, its direct-to-consumer (B2C) e-commerce business represented only a small portion of its overall revenue. UMBRELLA was tasked with creating a holistic strategy to grow Nation LTD’s B2C presence while enhancing its brand storytelling and digital footprint.

Result

UMBRELLA approached the challenge with a 360-degree strategy designed to amplify Nation LTD’s digital presence and drive e-commerce growth. The team began by consulting on the redesign of the brand’s Shopify site to create a more intuitive and visually compelling shopping experience that aligned with Nation LTD’s story and premium positioning.

ApproachTo elevate Nation LTD’s marketing assets, UMBRELLA took the lead in creative direction and content production, crafting a narrative that highlighted the brand’s history, commitment to quality, and the luxurious feel of Pima cotton. These assets were tailored for use across all marketing channels, ensuring a cohesive message and consistent storytelling.

Simultaneously, UMBRELLA implemented a robust digital strategy to reach a broader range of customers across multiple demographics. This included paid social amplification, influencer partnerships, social media management, and email marketing campaigns, all of which were designed to maximize engagement and drive conversions.

E-commerce As a result of this comprehensive approach, Nation LTD experienced remarkable growth in its e-commerce business, achieving a 4x return on ad spend, a 400% increase in revenue, and a 3.6% conversion rate. These outcomes maximized the efficiency of digital marketing investments, transformed e-commerce into a significant revenue stream, and enhanced the online shopping experience to effectively convert visitors into customers.

Through targeted digital campaigns, UMBRELLA identified and engaged a highly scalable pool of targeted customers, enabling the brand to reach its aggressive sales goals and laying the groundwork for sustained growth.

4x

Return on ad spend

400%

Increase in revenue

3.6%

Conversion rate

Jennifer Menchaca, Founder
Nation LTD
“At a time in retail where the environment is shifting at warp-speed, we needed a partner in the digital space that not only understands the market, but is nimble enough to evolve with it as it continues to change. Collaborating with the Umbrella team was a great experience, they are analytical, resourceful, and results-driven; a real pleasure to work with.”