FOOD & HOSPITALITY
BRAND DEVELOPMENT | SOCIAL MEDIA marketing | CONTENT CREATION & DEVELOPMENT | SOCIAL MEDIA | CONTENT PRODUCTION | DIGITAL COMMUNICATIONS
Margot at Culver City's Platform is the third restaurant for the IBH Group. With a market-driven menu inspired by coastal mediterranean cuisine, regional wines and craft cocktails, Margot offers an elegant dining experience.
Umbrella was retained as the primary branding and marketing agency for the project, including all social media and influencer campaigns, and a 360 marketing plan (including PR). When designing Margot’s branding, Umbrella took into account the restaurant’s design forward, architectural grandeur, tempered by warm approachability. The design had to imply an elevated aesthetic while suggesting greenery and Margot’s close ties with its local suppliers, which its farm-to-table cuisine relies on. Umbrella’s design work includes Margot’s logo, menu, website, uniform, as well as its typefaces and corresponding style guide.
In addition, Umbrella has created Margot’s photographic content for its digital and print applications and developed a robust social media strategy which includes an ongoing influencer program.
The influencer program has brought over 20 million impressions so far, with Umbrella providing a highly curated list of influencers and tastemakers to the thriving restaurant that continues to grow in sales at operates at capacity on most nights.