BRAND DEVELOPMENT | SOCIAL MEDIA marketing | CONTENT CREATION & DEVELOPMENT | digital & E-COMMERCE STRATEGY | DIGITAL COMMUNICATIONS | INFLUENCER RELATIONS
Umbrella Los Angeles took on the challenge of elevating and modernizing Nation’s branding while maintaining its heritage Americana soul.
Umbrella worked closely with the brand to re-design and launch its e-commerce site, with accompanying seasonal campaigns and brand book. Following the launch, we developed a digital marketing strategy to broaden its range of customers across a variety of demographics via various channels, using paid amplification, influencer outreach, social media and e-mail marketing. Our efforts since the start of this initiative has resulted in a 40% growth in wholesale revenues and a 600% increase in online sales.