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Orcé Cosmetics
Social Media
Influencer Marketing
Creative Direction
Graphic Design
Content Production
Brief
Orcé Cosmetics is a luxurious, high-performance cosmetics line created specifically for the diverse Asian market and its wide spectrum of skin tones. The brand's flagship product, the Come Closer Skin Perfecting Foundation, launched with six shades designed to match light to dark skin tones. Orcé sought to increase awareness and drive sales for the foundation, position itself as a luxury brand, and raise awareness of underrepresented Asian skin tones in the beauty market while building an authentic community.
Result
UMBRELLA approached the challenge with a strategy to elevate Orcé Cosmetics’ visual identity and establish it as a premium brand, synonymous with luxury and inclusivity. With creative direction and content production, UMBRELLA developed a cohesive, aspirational look and feel across all marketing channels.
Influencer Marketing A key focus was transforming Orcé’s Instagram into a dynamic community platform that celebrated its audience while reinforcing the brand’s premium positioning. By curating monthly content and leveraging user-generated content, Orcé’s Instagram became a central hub for storytelling, maintaining a consistent tone and voice that resonated with its audience.
40%
Follower growth on Instagram
within 6 months
30%
Increase in engagement
150%
Increase in referral traffic
from social media
Creative Direction
To further enrich the brand’s narrative, UMBRELLA produced content series that spotlighted both the products and influencers or tastemakers within the Asian community. This approach cultivated authentic engagement, ensuring the brand's message resonated while celebrating its mission of inclusivity and representation.
Through careful analysis of audience insights and community feedback, UMBRELLA created targeted photo and video content to keep messaging fresh despite a lack of regular product launches. The result was a visual and strategic alignment that not only reflected the brand’s luxurious quality but also fostered meaningful connections with its audience.
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