communication & public relations

public relations specialist  

Position Summary:

We are seeking a motivated PR specialist to focus on fashion, lifestyle, and consumer clients. Individual needs to be flexible, hard-working and motivated to achieve. Looking for good multi-tasker, takes initiative, someone well organized, good writing skills and a persistent drive for success.

Key Responsibilities but not limited to:

  • Identify, develop & pitch stories that drive coverage.
  • Identify, build & grow relationships with media/influencers.
  • Drive strategic recommendations for ongoing outreach and relationship development.
  • Secure event sponsorship opportunities.
  • Event + red carpet management.
  • Research, understand, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals.
  • Influencer marketing. 
  • Account management: serve a contact with clients; proactively engage on issues.
  • Manage and execute projects. 
  • Use creativity to help develop results-driven marketing and public relations programs that fit into the client's overall objectives.
  • Develop & execute integrated communication plans.
  • Identify & create relationships that are mutually beneficial for the agency & clients.
  • Social media management: creating grids, daily posting, replying to comments, etc.  
  • Light administrative tasks. 

Ideal Candidate:

  • 1-3 years of experience in public relations.
  • Able to handle a fast-paced environment and take direction well.
  • Experience in fashion, lifestyle and/or entertainment PR strongly preferred; has established influential media relationships & proactively placed stories.
  • Experience with social media management. 
  • Experience in developing media strategies, identifying story angles, writing releases and press materials and securing top tier coverage for clients.
  • Experience with influencer marketing and celebrity seeding.
  • Strong experience and familiarity in evolving media landscape, and social media.
  • Ability to manage a project, meet deadlines, and handle multiple tasks at the same time.
  • Excellent written, verbal, and interpersonal communications skills are a must.
  • Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage. 
  • Experience with social media tracking analytics preferred.
  • Strong writing, research and organizational skills.
  • Self-starter, able to work independently as well as in teams.
  • Be proactive and resourceful.
  • Be willing to work hard.
  • Proficient in Microsoft Office, Google drive, Dropbox.
  • Loves dogs!

To Apply:

Please email ALL of the following to info@umbrellalosangeles.com with "PR Assitant Account Executive: First/Last Name" in the subject line, otherwise your application will not be considered:

  • a short cover letter telling us about yourself and why you are a great fit for the job!

  • desired salary

  • link to your instagram

  • optional: writing/work samples

*candidates must live in Los Angeles.

info@umbrellalosangeles.com