An oasis for dreamers
W Hollywood
Social Media
Influencer Marketing
Art Direction
Graphic Design
Content Production
Paid Social
Brief
W Hollywood, the West Coast flagship of W Hotels, is set against the iconic backdrop of the Hollywood Hills. In 2024, the hotel underwent a brand refresh, revealing a bold new look that needed to resonate with its glamorous location and rich history. To support this major reveal and elevate brand awareness, W Hollywood partnered with UMBRELLA to take full ownership of its social media presence, crafting a new visual direction that would set the stage for the brand’s next chapter.
Result
UMBRELLA delivered a successful visual rebrand of W Hollywood on social media, overseeing every step from strategy, art direction, and content production to influencer partnerships and paid social efforts. The approach balanced staying on-brand with W Hotels’ global identity while crafting a distinct persona for W Hollywood that felt native to its vibrant location. By establishing a clear and captivating art direction, UMBRELLA set the tone for the hotel’s refreshed social presence—merging modern luxury with the iconic allure of Hollywood.
