ART DIRECTION / PHOTOGRAPHY / CONTENT DEVELOPMENT
BQ Bottle is a vacuum insulated stainless steel bottle that keeps your drink either hot or cold for a long period of time. Umbrella created premium, uniquely elevated visual content, diverging from the colder, more utilitarian product imagery common in the category. We produced a mix of highly characteristic product photos along with playful lifestyle photos featuring models in order to elevate BQ Bottle's branding. Umbrella's role was comprehensive, from art direction, product photography and post-production.
Despite our commitment to a more design forward aesthetic for BQ Bottle, we were nonetheless tasked with showcasing functionality. We created short "how-to" videos to showcase the specialized magnetic cap on the new collection.