CREATIVE DIRECTION / CONTENT PRODUCTION / VIDEOGRAPHY / 360° MARKETING STRATEGY
Umbrella began working with Ragdoll in 2017 as its full service digital marketing agency. We have worked closely with Ragdoll’s in-house team, consulting on a broad range of matters with the aim of elevating the brand, increasing awareness and ultimately revenue.
For the SS19 Spring campaign, Umbrella created a film for Ragdoll to celebrate its Swedish roots and LA sensibility. The film gives shape to the brand’s identity, drawing on the work of iconic Swedish poet, Karin Boye. This project involved full creative direction, film production, post-production, music composition and final distribution. This was part of a 360 marketing effort to launch Ragdoll's newest vintage inspired essentials, distributing the video and targeted versions across social media, e-mail, paid ads, and organic placements.