art direction | product photography | events & partnerships
Tossware is a leading disposable glassware company with best in class quality and design. Umbrella was brought on to provide creative direction for Tossware’s visual content and blog. In order to elevate the brand, Umbrella staged vignettes which placed Tossware products in practical contexts. The content showed customers elegant, real world applications for the product in richly art directed settings meant to inspire. This also targeted previously unaddressed demographics and illustrated the unique qualities of Tossware not found in its competitors.
TOSSWARE “DUTCH STILL LIFES IN TOSSWARE” ©UMBRELLA LOS ANGELES
TOSSWARE “EGGNOGS IN TOSSWARE” ©UMBRELLA LOS ANGELES
Umbrella has also been working to create cross promotional opportunities in order to help Tossware reach a broader market. In the food and wine category, Umbrella was able to secure a partnership with LA hotspot Jon & Vinny's and Helen's Wine for their Ultimate Pizza Party, a VIP event that brought together famed chef Marc Vetri, along Una Pizza Napoletana and Pizza Bianco, two of the most exciting names in American food today. Tossware did custom branding on the cups, exposing the brand to food industry heavyweights and press.
Following the success of the Jon and Vinny’s event, custom-printed Tossware 14oz Vino glasses were used at Striiike Salon’s VIP event for the holidays, where guests could peruse holiday-themed booths while enjoying wines selected by Helen Johannesen of Helen’s Wines.