Shaping the future of mindful movement

Rising Lotus

Scope

Brand Identity
Brand Guidelines
Logo Design
Packaging Design

Brief

Rising Lotus, an eco-friendly activewear brand based in Hong Kong, reached out to UMBRELLA to refresh their brand identity and packaging.

Result

UMBRELLA refined Rising Lotus’s brand identity with a new logo, color palette, typography direction, packaging system, and brand book. The new identity blends softness with strength, reflecting Rising Lotus’s dedication to sustainability and self-empowerment, while helping it look and feel authentic in a saturated market.

Logo

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Packaging & Collateral Design

The identity was thoughtfully extended across every touchpoint—from hang tags and mailers to branded tote bags—fostering brand recognition, while building a sense of belonging and exclusivity.

Marketing TemplatesA cohesive set of social and email templates helped bring the new color palette and typography to life, with a focus on nature-inspired graphics and motivational content to reflect the brand’s values.

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