Empowering women's health

Amboy St. Ventures

Scope

Brand Identity
Brand Guidelines
Website Design and Development

Brief

Venture capital firm Amboy St. Ventures was created to bridge the funding gap and invest in companies advancing women’s and sexual health. UMBRELLA was brought in to revamp their brand identity and website as they approached their next round of fundraising.

Result

UMBRELLA refreshed Amboy St. Ventures’ logo, color palette, typography, brand book, investor deck and website to better reflect their mission. The refined branding and positioning, resulted in a successful Fund II round. Overall, this brand refresh strengthened Amboy St. Ventures’ visual presence and positioning as they continue make waves in the women’s and sexual health space.

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Design Elements

UMBRELLA designed digestible infographics for Amboy St. Ventures’ investor deck, highlighting their key benchmarks and notable achievements. These visuals effectively communicated complex data, making it easier for investors to grasp their growth and potential.

Web Design & DevelopmentThe new identity for Amboy St. Ventures laid the foundation for a sophisticated and custom website, designed to showcase their portfolio and story.

The website prioritized a unique and engaging user experience to highlight Amboy St. Ventures’ mission and work. Through dynamic graphic elements and interesting animations, the website showcases the newly refined brand identity and captivates users.

Mobile Website

Built with Webflow, the website was thoughtfully optimized for mobile to seamlessly replicate the desktop experience. Overall, it highlights Amboy St. Ventures’ impact through an extensive portfolio, notable achievements, press features, and their unique story. With dynamic motion in sections like the timeline and homepage, the site offers a modern, engaging experience.

UMBRELLA expertly navigated the challenging task of creating a trendy yet sophisticated brand identity that resonates equally with women's health founders and institutional fund investors. Their fresh, modern designs brought our website and pitch deck to life, perfectly balancing innovation with credibility.

Carli Sapir 
General Partner | Amboy Street Ventures