Empowering women's health

Amboy St. Ventures

Scope

Brand Identity
Brand Guidelines
Website Design and Development

Brief

Venture capital firm Amboy St. Ventures was created to bridge the funding gap and invest in companies advancing women’s and sexual health. UMBRELLA was brought in to revamp their brand identity and website as they approached their next round of fundraising.

Result

UMBRELLA led a comprehensive brand refresh for Amboy St. Ventures, elevating their logo, color palette, typography, investor materials, and digital presence to more accurately reflect the firm’s mission and impact. The refined visual identity and strategic positioning supported the successful close of their Fund II, reinforcing Amboy St. Ventures’ leadership and credibility in the women’s and sexual health space.

Creative DirectionA visual identity shaped by dualities—feminine yet commanding, modern yet grounded. The refined system, anchored by a deep color palette and understated typography, reflects the firm’s conviction, clarity of purpose, and potential for scale. Designed to speak with quiet authority, we positioned Amboy St. Ventures as a decisive voice in women’s and sexual health.

Design Elements

UMBRELLA designed digestible infographics for Amboy St. Ventures’ investor deck, highlighting their key benchmarks and notable achievements. These visuals effectively communicated complex data, making it easier for investors to grasp their growth and potential.

Web Design & DevelopmentThe new identity for Amboy St. Ventures laid the foundation for a sophisticated and custom website, designed to showcase their portfolio and story.

The website prioritized a unique and engaging user experience to highlight Amboy St. Ventures’ mission and work. Through dynamic graphic elements and interesting animations, the website showcases the newly refined brand identity and captivates users.

Mobile Website

Built with Webflow, the website was thoughtfully optimized for mobile to seamlessly replicate the desktop experience. Overall, it highlights Amboy St. Ventures’ impact through an extensive portfolio, notable achievements, press features, and their unique story. With dynamic motion in sections like the timeline and homepage, the site offers a modern, engaging experience.

UMBRELLA expertly navigated the challenging task of creating a trendy yet sophisticated brand identity that resonates equally with women's health founders and institutional fund investors. Their fresh, modern designs brought our website and pitch deck to life, perfectly balancing innovation with credibility.

Carli Sapir
General Partner | Amboy Street Ventures