Warm stuff for warm people

Amiss Conception

Scope

Brand Identity
Collateral Design
Content Production

Brief

Amiss Conception, a unisex contemporary knitwear brand made in Italy, approached UMBRELLA to bring their founder's irreverent creative vision to life. With a personality-driven approach, the goal was to develop a brand identity that resonates with people who value luxury but also want a playful departure from legacy cashmere brands.

Result

UMBRELLA's collaboration with Amiss Conception resulted in a unique brand identity that captured the essence of the founder's creative spark. Guided by the ethos of 'Warm Stuff for Warm People,' UMBRELLA developed brand messaging and tone that celebrated individuality. The visually striking photo and video campaign emphasized self-expression and playfulness, creating a strong first impression.

Logo

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Brand Identity

UMBRELLA took on full creative direction and physical production for the still and video campaign for Amiss Conception's launch with the aim of capturing the brand's playful spirit while showcasing the luxurious nature of their knitwear. With strong nods to the inner child, whimsical self expression and not taking oneself too seriously, UMBRELLA grounded the creative language in very geometric compositions, assertive use of color, and a worldly approach to casting and references to art.

Subheading These assets informed the entire visual identity of the brand, and were deployed seamlessly across all marketing collateral for both print and digital mediums.

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