A modern take on boxing heritage

Unified Boxing Club

Scope

Brand Identity
Brand Guidelines
Logo Design

Brief

Unified Boxing Club, a newly founded boxing studio based in West Hollywood, set out to create an empowering space for fitness enthusiasts of all levels. UMBRELLA was brought in to develop a bold and distinct brand identity to help bring their vision to life.

Result

Blending the founders’ vision with insights from boxing history and culture, UMBRELLA built a full-scale brand identity—complete with a logo, color palette, typography, graphic assets, brand book, and templates for various marketing channels. The result is a brand that honors the legacy of boxing in a fresh, contemporary way.

Logo

Inspired by vintage boxing posters and the shape of boxing rings, the dynamic logo creates a sense of progress while maintaining a strong foundation.

Social Templates

The brand elements are distinct and impactful, fitting seamlessly into various layouts for social media, email marketing, web design, and more — all while creating a cohesive, recognizable look that reflects Unified Boxing Club’s brand values.