A promotional merchandise powerhouse
Doug Fregolle Promotions
Scope
Brand Identity
Brand Guidelines
Logo Design
Website Design + Development
Brief
Doug Fregolle Promotions is a premiere global promotional products agency serving clients worldwide for decades. They sought out a new brand identity and website that positioned them as an trailblazing, design-forward leader in the industry.
Result
UMBRELLA leaned into Doug Fregolle Promotions’ values of innovation and expertise to create a bold, streamlined brand identity that read both authoritative and approachable. The identity was then brought to life in a brand guidelines book, custom Webflow website, branded deck template, and various collateral materials.
Brand Identity
From the clean, grotesque typography to the bold and structured logo, each graphic element was designed to communicate confidence and capability, as well as visually balance out the fluid nature of the custom-made gradient textures.
Pride Logo
As a certified LGBT Business Enterprise, LGBT visibility and advocacy are at the core of Doug Fregolle Promotions’ values. To reflect the usage of gradients in the branding, we created a custom rainbow gradient to be used in social and other branded materials during Pride Month.
WebsiteBuilt with Webflow, Doug Fregolle Promotions’ new website seamlessly communicates their capabilities and initiatives, all while capturing the unique brand identity.
We approached the website with all screen sizes in mind, creating a seamless experience that is both intuitive and design-forward. The incorporation of mobile-friendly horizontal sliders and accordions allows for effective organization of text-heavy content, reducing the need for excessive scrolling while encouraging interaction. The ability of the light/dark mode toggle not only improved accessibility, but showcases the full brand color palette.
Collateral Design
Branded pamphlets, business cards, and deck templates help promote Doug Fregolle Promotions’ services and capabilities across different channels.
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