PHOTOGRAPHY | GRAPHIC DESIGN | STRATEGIC PARTNERSHIPS AND ACTIVATIONS | BLOG CONTENT
Tossware is a leading disposable glassware company. More like real glass and stemware than any of its competitors, Tossware is aiming to reach a broader market and secure more cross promotions. Most recently, Umbrella was able to secure a partnership with LA hotspot Jon & Vinny's and Helen's Wine for their Ultimate Pizza Party, a VIP event that brought together famed chef Marc Vetri, along Una Pizza Napoletana and Pizza Bianco, two of the most exciting names in the country today. Tossware did custom branding on the cups, exposing the brand to food industry heavyweights and press.
Umbrella also facilitated a collaboration with LA Travel Magazine's "Taste of the World" event, bringing together a global collection of chefs.
In addition to securing these partnerships, Umbrella has been creating visual content along with the brand's blog. The creative assets are vignettes showing how the cups can be used, from gracious entertaining, picnics, and kid's parties. The content has been a valuable way to expand their market and Tossware remains the top seller in its category on Amazon Prime.