Brand Development | PRODUCT & PACKAGE DESIGN | Social Media | Content Creation & Development | DIGITAL & E-commerce Strategy | Influencer Relations
Torii Labs was created to find natural solutions to help people perform, be, and feel their best without eroding long term health and vitality. Umbrella was retained to develop Torii Labs’ brand and create content to support its first launch of products; a variety of herbal tonics to support sustainable high performance living.
In Umbrella’s first year working with Torii, we helped to secure and promote it’s growth in retail partners from 2 to 30 partnerships in 12 months. We created content for in-store events, and executed strategies specifically to interest the followers of our partners in Torii Labs. To tap into other like minded businesses' audience, we helped to form and promote partnerships for cross promotions and created content to support campaigns with brands such as Equinox, Lululemon, Soho House, Erewhon and Summit. Torii labs is now available at over 30 retail locations in the US including Beaming, Erewhon, Juice Served Here, Equinox, Earth Bar and Grand Central Market.
With Torii recently expanding its product line and new monthly subscription business model, Umbrella ran a pre-launch campaign on all Torii's platforms and executed a content marketing strategy for emails, blogs and other social media channels. On the day of the launch, 35% of the brand's e-commerce traffic was from social. Torii's overall traffic grew by 300%.