FASHION

RAGDOLL LA

BRAND DEVELOPMENT | CONTENT CREATION | E-COMMERCE STRATEGY | SOCIAL MEDIA STRATEGY | EMAIL MARKETING

Ragdoll is a line of luxury loungewear which is Swedish designed, and manufactured in Los Angeles. Umbrella was brought on to bring Ragdoll's sales and branding to the next level, and we began by re-evaluating their brand identity and marketing strategy. We did a comprehensive overhaul of their content, brand development, web design, social media strategy, paid media campaigns, PR and influencer/celebrity placements, all with the goal of rapidly increasing their e-commerce sales. The result was a resounding success of a 300% growth in their e-commerce sales within 6 months.