FASHION

THE BEGINNING OF

BRAND DEVELOPMENT | E-COMMERCE STRATEGY | SOCIAL MEDIA STRATEGY | SEASONAL CAMPAIGN | CONTENT CREATION | STRATEGIC PARTNERSHIPS | INFLUENCER RELATIONS

The Beginning Of was created to offer customers affordable premium, design forward basics. After creating the brand’s look and feel, from design to photoshoot, Umbrella led the digital launch strategy, at first targeting many demographics in order to gather customer feedback. We coordinated collaborations with influencers to promote its first collection, quickly growing The Beginning Of's reach to over 3 million users on social media. After the successful launch of its first collection, Umbrella is currently working wit the The Beginning Of on partnerships with charitable organizations for its #RightfullyMine campaign.