FASHION

BROCHU WALKER

BRAND DEVELOPMENT | CONTENT CREATION | E-COMMERCE STRATEGY | SOCIAL MEDIA STRATEGY

Brochu Walker is an LA based womens' luxury collection influenced by European design, but with a warm and naturalist Californian sensibility. Umbrella was tasked with elevating Brochu Walker's branding and tastefully amplifying its voice in the crowded women's ready to wear market. For this project, we believed that drawing emotional connections was the key to aligning stylish, practical women with the brand. We created content that projects female confidence, and an effortless chic that busy women require in their everyday lives. Umbrella started from the beginning, relaunching the brand on social media, using primarily lifestyle driven content that gave context and a sense of unified storytelling so that women knew exactly what Brochu Walker was. Our efforts resulted in an increase in referral traffic of over 300% from social media, and Brochu Walker is on its way to growing its e-commerce business.