FASHION

ART DEPT CLOTHING

BRAND DEVELOPMENT | SEASONAL CAMPAIGN | SOCIAL MEDIA STRATEGY | E-COMMERCE STRATEGY | DIGITAL MARKETING STRATEGY | INFLUENCER MARKETING

Under the creative direction of Umbrella, art dept clothing launched its first ready to wear collection. To increase brand awareness, Umbrella helped launch the brand ambassador program, involving over 30 bloggers along with a general content marketing strategy. art dept clothing is now available in over 40 stores world wide.